Work history
An assorted sample of commissions I've done so far
A lengthy work history if you click here
Curiosity has been making me chase different interests.
Building expertise in the creative industry
My journey began as an intern at Managic Branding in São Paulo, Brazil. That's where I started building my knowledge and gathering resources in the professional creative world. From there, I landed a spot at SAO Design, the brainchild of renowned Catalan ad man Francesc Petit, founder of DPZ. Here, I had the opportunity to work on concepts for big brands like BRFoods-Sadia, Mastercard, Alpargatas-Havaianas, and Hering.
Sharpening my skills at the top
A couple of years later, I found myself at DPZ itself, where none other than Mr. Petit trained me as an art director. This was a career-defining privilege that brought me opportunity to work with clients like Johnson & Johnson, Diageo-Heublein, and Itaú Bank.
Expanding my horizons
After honing my craft for a few years, I was offered a partnership at M Design. During my 13 years there, I developed solid package design skills while working with regular clients like Johnson & Johnson, Nestlé, Bunge, Unilever, and Bauducco. Eventually, my curiosity led me to explore the world of tech, where I dabbled in SAP and IT management.
Embracing new challenges
Notan Studio then presented me with the chance to learn 3D modeling, a skill I spent the next 3 years diligently honing. I've crafted some beautiful illustrations for major local ad agencies (AlmapBBDO, Young & Rubican, Z+, FCB Brasil, and Talent). Following that, I took on a role at Mog Design, a digital signage design studio. There, I led a team of designers and collaborated with motion artists to ensure all our projects were consistent and on-brand for Cinemark, their major client.
A global perspective
After venturing out on my own as a freelancer and even relocating to a new country (twice!), I received a detailed communication from Google. They explained the role of a UX Designer and how my visual expertise could be perfectly applied to this field. Intrigued, I took their 10-month course and became UX certified.
Landing in Chicago
A new chapter began in March 2022 when I joined The Marketing Store (tms) in Chicago. I've been incredibly lucky to work with a supportive and creative team who's always willing to share their knowledge and time. Currently, I'm working on McDonald's US digital menu boards and product photo shooting sessions.
I have experience in
Package design
Graphic design
Digital signage
3D CGI
Cinemark
Package design
Like most projects, a package design project starts with a brief, a few concepts, some rough sketches and plenty of iteration. Here are some I designed along the way.
BRF Foods smoothie
Nestlé ice cream
Unilever juice
Bunge oil
Nestlé cereals
Mannah cattle feed
Unilever water
Parmalat yogurt
Unilever canned food
PPG
Yoplait yogurt
Unilever corn starch
Johnson & Johnson Reach
Graphic design
Some printed collateral, billboards, logos, and general visual communication that help establish a brand's tone.
Unilever billboards
Johnson & Johnson billboard
BluRay covers
Themed cards commissioned by magician Celio Amino
Illustrations based on Japanese bunjin artist Hiroshige
(Edo period)
Newsletters
Brand identity style guide
Digital signage
Menu boards or digital communication systems: always the same puzzle, with different puzzle pieces instead. Once in place, they read like a well-designed poster.
3D CGI
Computer generated imagery. Some illustrations I've created mostly for advertising agencies. Also, a handy skill when presenting concepts to internal clients.
Gol airlines
Grendene shoes
am-pm convenience stores
Marvel lunchbox
Volkswagen
Boticário cologne
Volkswagen
Cinemark
I had the opportunity to create & manage Cinemark's communication content for Brazil + all Latin America (except Mexico). I designed their concession digital menu boards, box office showtimes, poster case displays & printed collateral.
Loyalty programs
Printed collaterals
Billboards
Printed signage
Promotional banners
Thank you!
For now only a handful of these projects has their own case.
I intend each one of them to show its history, development, and how the end result was reached. Eventually.