Curiosity has been making me chase different interests.

Working at agencies big & small, and freelancing, I've built some knowledge and resources related to the creative business.

My professional life started as an art assistant with L'Identitá - a corporate branding studio in S.Paulo, Brazil.

Then I went to SAO Design studio - brainchild of Francesc Petit, the Catalan advertising man who created DPZ Advertising (later DPZ&T). At SAO we created concepts for BRFoods-Sadia, Mastercard, Alpargatas-Havaianas and Hering.

A couple of years later I joined DPZ itself, where I was trained as an art director. I had the opportunity to work with Johnson & Johnson, Diageo-Heublein and Itaú bank.

2 years later MDesign offered me a partnership. During a 13 year stretch Johnson & Johnson, Nestlé, Bunge, Unilever and Bauducco became regular clients. Around this period I developed solid package designing skills. And then I departed.

Curiosity made me go after technical skills more earnestly. I tried my hand with SAP and IT management.

3D modeling opportunity was presented from Notan Studio then, where I spent a little over 3 years honing this competence.

Mog Design, a digital signage design studio, gave me a chance to work with Cinemark. I had two direct reports (designers), and I also coordinated with all our motion artists, making sure our efforts were consistent, lock-stepped, and in-brand with our clients. Then I moved to another country. Twice.

During this freelancing period, Google sent me a detailed communication explaining the role of a UX Designer, how the visual aspect of this industry relates directly to my expertise, and how to transfer my skills to the UX universe.

And finally, a new professional chapter began April 2022 when I started working with The Marketing Store in Chicago. I got lucky with my team mates: a bunch of patient, generous, good-nature and supportive team players who share their knowledge and time with me.