Work history

An assorted sample of commissions I've done so far

A lengthy work history if you click here

Curiosity has been making me chase different interests.

Working at agencies big & small, and freelancing, I've built some knowledge and resources related to the creative business.

My professional life started as an art assistant with L'Identitá - a corporate branding studio in S.Paulo, Brazil.

Then I went to SAO Design studio - brainchild of Francesc Petit, the Catalan advertising man who created DPZ Advertising (later DPZ&T). At SAO we created concepts for BRFoods-Sadia, Mastercard, Alpargatas-Havaianas and Hering.

A couple of years later I joined DPZ itself, where I was trained as an art director. I had the opportunity to work with Johnson & Johnson, Diageo-Heublein and Itaú bank.

2 years later MDesign offered me a partnership. During a 13 year stretch Johnson & Johnson, Nestlé, Bunge, Unilever and Bauducco became regular clients. Around this period I developed solid package designing skills. And then I departed.

Curiosity made me go after technical skills more earnestly. I tried my hand with SAP and IT management.

3D modeling opportunity was presented from Notan Studio then, where I spent a little over 3 years honing this competence.

Mog Design, a digital signage design studio, gave me a chance to work with Cinemark. I had two direct reports (designers), and I also coordinated with all our motion artists, making sure our efforts were consistent, lock-stepped, and in-brand with our clients. Then I moved to another country. Twice.

During this freelancing period, Google sent me a detailed communication explaining the role of a UX Designer, how the visual aspect of this industry relates directly to my expertise, and how to transfer my skills to the UX universe.

And finally, a new professional chapter began April 2022 when I started working with The Marketing Store in Chicago. I got lucky with my team mates: a bunch of patient, generous, good-nature and supportive team players who share their knowledge and time with me.

I have some experience with:

  • Package design

  • 3D CGI

  • Cinemark

  • Graphic design

Package design

Like most projects, a package design project starts with a brief, a few concepts, some rough sketches and plenty of iteration. Here are some I designed along the way.

BRF Foods smoothie

Nestlé ice cream

Unilever juice

Bunge oil

Nestlé cereals

Mannah cattle feed

Unilever water

Parmalat yogurt

Unilever canned food


Yoplait yogurt

Unilever corn starch

Johnson & Johnson Reach


Computer generated imagery: a handy skill to present concepts for stakeholders. Here are some illustrations I've created mostly for advertising agencies.

Grendene shoes

am-pm convenience stores

Marvel lunchbox


Boticário cologne



I had the opportunity to create & manage Cinemark's communication content for all Latin America (except Mexico) and Brazil. I designed their concession digital menu boards, box office showtimes, poster case displays & printed matter.

Seasonal promotions

Social media content

Loyalty programs

Printed collaterals


Printed signage

Promotional banners

Graphic design

Some printed material, billboards, logos, and general visual communication that help establish the brand tone.

Unilever billboards

Johnson & Johnson billboard

BluRay covers

Themed cards commissioned by magician Celio Amino

Illustrations based on Japanese bunjin artist Hiroshige
(Edo period)

Printed newsletters

Brand identity style guide

Thank you!

For now only a handful of these projects present their own case.

I intend for each one of them to have their own development history, and how they came to be too.