The problem and the goal
While working with Notan3D, we were commissioned for a magazine full page ad illustration for Dotz - a credit card loyalty program.
The brief asked for "stacked elements" that would go with the text explaining on how "your rewards could stack up over time".
After some brainstorming, instead of creating realistic looking objects, we came up with the "hand-assembled paper models" concept.
An early test showing that it is possible to make real-looking CGI paper models
Objects modeling, rough lighting, camera blocking
I was responsible for modeling home appliances. A literal heap of home appliances for a retail store. And shoppping carts full of groceries for a supermarket.
Although it is pretty easy to add detail with great precision when modeling in 3D, in order to make them look more real, I had to actually do the opposite; I had to remove details, and add imperfections like dings, creases, and bumps.
Starting off • Composing
Studying the roughs and sketches
Blocking camera angles
Define sizing and positioning
Early rough illustrations supplied by the ad agency
Camera, objects placement suggestions
Improvements • Next iteration
Refine models adding details
Apply paper texture to elements
Add subtle wrinkles and small physical defects
Refining and texturing
Final render • Delivered images
Conclusion • Learnings
Looking for a digital designer with solid graphics background, strong sense of ownership, and always curious to learn more?
Let's see if we can work together!