The problem and the goal
Eatalia is a digital payment app that allow users to trade with the press of a button.
As much as tourists sometimes feel uncomfortable handing over their credit cards to unknown sellers, street vendors need to provide a good experience for their customers.
Eatalia aims to fix that by closing the gap between those two sides.
Generating the prompt
Applying UX tools and techniques taught by Google-Coursera online course, I created this concept app. I ran an online random task generator (Sharpen) that suggested: "Design a payment app for a street food vendor in Rome".
UX researcher, designer and visual designer.
Primary research, wireframing, prototyping, and visual design.
March - September 2021
Starting off • Understanding the user
User journey maps
User research • Interview script & affinity map
The research included 4 people playing as tourists/buyers; and 4 people as food vendors/sellers.
Meet the users • Personas
Anne Sikorski, the buyer
Paolo Galvani, the vendor
Buyer and seller user journey maps
Big picture storyboard
Starting the design
Paper wireframes • Validating geolocation
Orders review process
Digital wireframes • Consistency
A better information flow
Usability study • Parameters
Type: unmoderated with prompts
Length: from 3 to 6 minutes each
Usability study • Findings
Users want better understanding when presented with the ordered items.
Most users found the payment process smooth and easy; most spoke in a positive tone.
Users want a way to return to "Orders" and add new food items before commiting to pay.
Refining the design
Entering the high-fidelity mockup and prototype phase, I was able to flesh out what the final product would be if it went into production. As a way to keep consistency, I made a sticker sheet with components, fonts, colors, and graphic elements that I referenced.
And incorporating the users feedback, the app eventually evolved this way:
A streamlined flow:
Improvements for a next iteration
Offer a better Favorites Food management process
A more streamlined interaction between final tab and payment screens
Better navigation options between Profile and Orders
Conclusion • Learnings
Looking for a UX visual designer with a solid graphic design background, strong sense of ownership, and always curious to learn more?
Let's see if we can work together!